|
|
|
|
 |
 |
|
|
|
 |
Service Overview |
|
|
 KIDC provides eCRM service which enables KIDC customers "to deliver customized service and contents to each website customer on a one on one level". By using the eCRM service, companies are able to monitor what's happening at their website, and implement effective one-to-one web marketing activities based on user profile and behavioral information collected on a one on one level. In this competitive ebusiness market, eCRM is not a choice, but a must. It is a fundamental function that every company operating a website should have in order to increase their business effectiveness. |
|
|
|
|
|
|
Service Characteristics |
|
|
|
|
|
|
|
Basic Service |
|
Premium Service |
|
|
|
|
|
| Service Introduction |
|
Website User, Visit patterns. Content usage behavior monitoring 'Watching' |
|
Basic service plus implementation of one to one customized service/contents 'watching'+'Doing' |
|
| Whats included |
|
- eCRM service website
(www.ebrothernet.com)
Basic service log in
- Reporter usage (User, Visit
pattern, Content usage)
- Contents Manager usage.
- Basic service training
|
|
- eCRM service website
(www.ebrothernet.com)
Premium service log in
- All of what's included in Basic Service
- Web marketing Manager usage
(Web marketing rules planning,
production and execution)
- Premium service training
|
|
|
|
|
|
|
|
Service Strength |
|
|
| - |
User Profile Management |
|
In contrast with general web log analysis tools, eBrotherNet eCRM service captures user information. This is collected directly onto the database as user by user profile and behavioral information which accumulated over time. In other words, eBrotherNet collects pageview and visit information but knows who that belongs to, as well. |
|
| - |
Anonymous Visitor Management |
|
In most cases, anonymous vistors who are not logged-in members, account for majority of the website users. eBrotherNet also collects this information on a one on one level, so that it could be utilized by the marketer for marketing activites to convert them into members and/or customers. Also, eBrotherNet identifies users not based on IP, but on Web browser, eliminating limitations of dynamic and multiple IPs. |
|
| - |
One to one Customized Web Marketing |
|
Since user profile and behavioral information are collected on a one on one level, this could be utilized in the Premium Service to proactively implement one to one customized web marketing activities.
A user-friendly Web Marketing Manager tool is provided, and various web marketing rules can be planned, produced and executed. |
|
| - |
Real-time Web Marketing Execution |
|
Once various web marketing rules are produced in the Web Marketing Manager, numerous marketing actions are spurred off automatically if and when rules' conditions meet. This is made possible by a real-time collection of user profile and behavior information, and this is what we mean by real-time action. Therefore, numerous marketing actions can be implemented without the efforts of many people. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
